Who we are

Born and raised in a culture where self-care was an art form passed from mothers to daughters, Tissir Elhardouzi grew up surrounded by natural beauty rituals — argan oils pressed by hand, rosewater distilled in family kitchens, and the belief that confidence begins with care.

After years of experimenting with global beauty brands that often overlooked real-world women, Tissir decided to create her own line — one that celebrates authenticity, diversity, and Moroccan heritage while embracing modern science.

Her vision was simple: to craft cosmetics that don’t just enhance appearances, but empower women to feel confident in their skin — naturally, sustainably, and unapologetically.

Today, her brand stands as a tribute to the balance between tradition and innovation — clean formulas inspired by nature, refined by science, and wrapped in modern elegance.